[Link] Wie man Autos an Nerds verkauft

Biodefense mode, accessible as a button on the in dash display, pumps up the Model X’s HEPA air filter to maximum level, which Musk claims would be able to get rid of toxins from biological weapons. TechCrunch’s Greg Kumparak, who is at the Model X unveiling, reports that Musk said Tesla had trouble getting any available air testing sensors to even detect a measurable level of particles and made some jokes alluding to the Volkswagen emissions scandal.

(via Aleks)

Wie man Aufmerksamkeit erhascht wissen sie ja, jetzt müssten sie nur noch massenmarkttauglich werden.